Digital Marketing, Sale Tips, Web Development Ways to Get More Clients (And Keep Them Coming) in 2022
Running your own business can be stressful, but how do you get clients to keep your company afloat? For a business owner, this can be one of the most difficult and anxiety-inducing challenges. In today’s post, I’m going to share 15 detailed strategies that will, without a doubt, help you get more clients for your service-based business. Do you want to be booked for months in advance? Here are some of my favorite methods:
1. ACTIVELY PARTICIPATE IN FACEBOOK GROUPS.
Many people have expressed their belief that “Facebook for business is dead.” Because Facebook pages now have a very low organic reach (like, 3% — yikes! ), it’s easy to conclude that the platform as a whole is useless. Facebook pages may be going through an angsty adolescent phase, but the platform as a whole? Facebook can be a fantastic tool for finding clients and growing your business.
Here’s how it works: Join Facebook groups where your ideal client is likely to be. If you’re a graphic designer, for example, you might want to join groups geared toward bloggers or small business owners, as these are the people who would benefit from your services.Then, instead of being spammy or self-promotional, be incredibly helpful when people ask questions in the group. That’s pretty much all there is to it! The other members of the group will notice your expertise and will look over your profile (which should, ideally, be linked to your company’s Facebook page and website). Do you still not believe me when I say this works? Take a look at these quotes from two women who have benefited from this strategy:
2. CREATE BLOG CONTENT THAT IS WRITTEN WITH YOUR IDEAL CLIENT IN MIND.
Writing blog posts that your ideal clients would want to read is one of the best, non-spammy ways to get clients. Do you work as a personal stylist? Give advice on the most flattering styles for each body type. Do you work as a copywriter? Make a blog post about how to make an awesome “About” page. Do you work as a web designer? Give tips on how to use WordPress. This will not only draw them to your site but will also allow you to demonstrate your vast knowledge in your field.
3. PERFECT YOUR CURRENT CLIENT PROCESS TO RECEIVE MORE REFERRALS.
Writing blog entries that your prospective clients would want to read is one of the finest, non-spammy strategies to gain clients. Do you work as a personal stylist? Give advice on the most flattering styles for each body type. Do you work as a copywriter? Take a moment to physically sketch out (on paper) your client procedure. Try to be as specific as possible and streamline your approach so that everything goes smoothly. Perfecting your procedure and making everything as easy for your clients as feasible will improve the likelihood that they will suggest their friends or colleagues to you. If they enjoyed working with you, they will gladly share your knowledge with everyone they know.
Here’s an illustration of a customer workflow:
First emails >> Phone consultation (sometimes) >> >> Contract Invoice for Deposit >> Proofs (Rounds 1, 2, 3) >> Questionnaire Final Billing >> Configuration >> Instructions for making a phone call (if necessary) >> Thank you for your email
It may also be beneficial to share this procedure with your clients in order to keep them informed. The less perplexed and frazzled your clients are, the more probable it is that they will refer you. Another tip: this procedure can be automated using useful web programs such as Infusionsoft.
4. ANSWER QUESTIONS ON TWITTER.
Many people use Twitter to seek advise and suggestions from their peers. In this tip, you’ll be looking for those people and assisting them.
Try looking for terms like:
Recommendations for hiring a (keyword) (keyword)
It’s a basic method, but it can be a really successful way to identify folks who need what you’re selling right now. If they’re going to ask a question? Respond to it! If they’re seeking for a new employee? Be truthful, tell them you can help, and provide a link to your portfolio. Friends, it’s that simple!
5. WORK WITH CLIENTS WHO HAVE A LARGE, ENGAGED AUDIENCE.
It’s easier said than done, but a blogger with a large, loyal following contacted me a while back to revamp her blog. I had no idea how she found me because my company was still very tiny at the time. I’ve gotten over 50 leads and possibly more than 20 clients since we started working together simply by posting my link at the bottom of her website. It also led to me working with other large clients who discovered me through her website, which helped to build my career and was the single most important turning point for me.
Why not approach a big-name customer yourself instead than waiting for one? You may close the transaction by offering your services at a substantial discount or even for free. Many people who have significant followings may be willing to get free or reduced services in exchange for social media advertising or a link to your website on their blog. It doesn’t hurt to attempt, and if you approach the proper individual, it can have a significant impact on your business. Just make sure you’re getting enough out of the cooperation if you go this route.
6. BUILD AN ACTIVE SOCIAL MEDIA PRESENCE.
Social networking increases trust and broadens your reach. In my experience, promoting my design work on Pinterest and Instagram has resulted in a large number of clients. The idea here is to be a normal human being rather than a salesperson. Sprinkle your company’s information into your regular posts, offering behind-the-scenes snippets whenever possible. Your clients want to conduct business with genuine people, and letting them inside your life as well as your business can foster a special kind of trust that will inspire them to work with you.
Furthermore, social media generates buzz and excitement, especially when other individuals are involved. For example, if you’re posting a photo from a recent wedding you photographed, identify the couple and discuss your experience photographing their wedding. This piques your followers’ interest and makes them think, “I want her to photograph MY wedding, too!”
Do you want to be the best on Instagram? Take a look at Tailwind.
Tailwind is fantastic, and don’t forget to read these useful hints as well:
7. FOLLOW UP WITH POTENTIAL CLIENTS THAT NEVER PURCHASED.
You most likely have emails from clients who inquired about your services but never emailed you back. Send them an email and follow up with them. Try something like this:
I just wanted to check in with you to see if you were able to check out my packages or had any questions. I’d be happy to help. Would you like to set up a quick phone call sometime this week? Thanks so much (name)! Have a great day.
If you’re feeling brave and truly want to improve your business, you could even email the customers who never purchased from you and ask them why they didn’t. This is vulnerable and revealing, yet it has the potential to be one of the most beneficial and productive things you do to enhance your business. Try something like this:
Thank you so much for considering my services recently. Even though we weren’t able to work together, I’m glad we were able to connect! As a new business owner, I’m eager to find ways that I can improve my business and enhance the experience for my future clients. If you’re up for it, I’d love to hear why you decided not to book my services. I know this might be an odd question, but I really do appreciate any feedback you can share.
8. FOLLOW UP WITH PAST CLIENTS TO SEE IF THEY NEED ANY ADDITIONAL HELP.
Do you ever contact previous consumers to see if they require any additional assistance? Carry it out! Simply send them an email to check how things are doing and to see if they require any additional assistance. Often, they will, but they will need a nudge to bring you to the top of their priority list.
Similarly, you may have lately discovered something that you believe will undoubtedly benefit your clients. Maybe it’s a new favorite plugin or an e-book you recently wrote that you know they’ll enjoy. Send an email to a previous client informing them of the change. If it’s real and they can tell you’re genuinely looking out for them, it won’t feel salesy.
When compared to other kinds of advertising, Facebook advertisements can be a very effective approach to reach your target audience and clients for a relatively low cost. Facebook also lets you establish complex audiences to whom you can show your ad. This means you get to choose everything from their location and gender to which Facebook pages they “like” and what their hobbies are. It can be a very successful approach to generate new, potential clients with the correct ad. In reality, Facebook ads have been a complete game-changer for my company.
10 PUMP UP YOUR SEO.
To this day, I’m surprised that many of my previous clients found me via Google. I mean, there are a lot of designers out there – how did Google lead them to me?! You could assume that getting clients from search engines would be tough for the same reason I did, but if you work hard on your Search Engine Optimization (SEO), it’s definitely feasible! Choose a few keywords that define your company (be specific), read this post, and boost your SEO. It has the ability to provide you with a consistent stream of clients that are eager to hire you.
I am very certain that if you implement even three of these tactics, you will gain more clients in a matter of days or weeks. Instead of attempting to handle everything on this list at once, choose 3-5 items that particularly resonate with you and your business and test them out. You may always go back to the others later. I hope this was helpful!