Digital Marketing 7 Ways to Determine Your Target Audience in 2022
You must spend time examining the data you obtain from consumer encounters, evaluating current buyers and purchasing trends, and optimizing as new information becomes available to define your target audience.
The procedures below should assist you in determining your target audience:
1. Analyze Your Customer Base and Carry Out Client Interviews
Looking at who already buys your product or service is one of the finest ways to figure out who your target audience is. What is their age, where do they live, and what are their hobbies? Engaging on social media or sending client surveys are two fantastic ways to learn this.
2. Conduct Market Research and Identify Industry Trends
Examine your industry’s market research to see where there are gaps in service that your product can cover. Examine similar product trends to identify where others are concentrating their efforts, and then focus even more on your product’s distinct value.
3. Analyze Competitors
Marketers may learn a lot from competitors by observing who they sell to most frequently and how they do it. Do they communicate through online or offline channels? Do they want to target the decision-maker or the supporter?
4. Create Personas
Personas are a terrific approach to obtain a better understanding of the different groups that make up your target audience. This is especially useful if your product appeals to a broad range of customers. Personas help you figure out your target market’s overall demographics, personalities, and wants. “Fran First-Time Runner” will cater to a different set of needs than “Sam Seasoned Pro.” Personas are generated using data, surveys, digital engagements, and any other information available to marketers in order to provide a more complete picture of their customers. Favorite activities, television shows, publications, and other items may be included. Marketers should create three to five personas, according to experts.
5. Define Who Your Target Audience Isn’t
There will undoubtedly be consumers that fall into your target demographic yet do not respond to marketing messages. When establishing who your audience is and who it isn’t, be as specific as possible. Is your population made up of women, or women aged 20 to 40? Knowing this will prevent your teams from wasting money on ad segments that aren’t profitable.
6. Continuously Revise
You’ll have a better grasp of your target audiences as you collect more data and connect with customers. To gain the best outcomes, you must constantly optimize and hone personas based on this data.
7. Use Google Analytics
Google Analytics provides a wealth of information about the people who visit your website. This data may be used to uncover critical insights such as which channels your target audience is using or what kind of content they’re most interested in, allowing you to make more data-driven decisions during the media planning process.
